Built for $250K–$2M Main Street Brokers

The Operating System
for Main Street
Business Brokers.

A structured origination and follow-up system for Main Street brokers — so warm sellers become signed listings and you always know your next move.

  • Know exactly who needs follow-up today
  • Stop losing warm sellers to inaction
  • Build predictable listing volume
  • Replace referral dependency with a repeatable system
$250K$2M
Main Street listing range
4 Stages
Structured Deal Grid pipeline
1-Click
CIM assembly & distribution
Auto-sync
BizBuySell + your site
63% of owners open under right conditions
GridflowOS — Deal Grid · Live View
Live
Contacted
Nurturing
Qualified
LOI / Close
Apex Roofing Co.
Columbus, OH · Day 3
New Contact
Ohio HVAC Services
8 mo. cultivating
Warm
Greenway Mechanical
$1.0M EBITDA
★ CIM Ready
Maplewood Salon & Spa
LOI Signed
● Active
Lakeside Auto Repair
Dayton, OH
New Contact
Peak Plumbing
14 mo. · Re-engaged
↑ Re-engaged
Sunbelt Landscaping
Phoenix, AZ · Day 1
New Contact
Peak Plumbing · Readiness Score
74% Ready ↑
1-Click CIM auto-filled from deal record
The Problem

Why Most Main Street Brokers
Struggle With Consistency

The deals are there. The market is active. The bottleneck is always the same: no system for building and maintaining seller relationships at scale.

📞
You rely heavily on referrals and inbound leads.
Great when it's working. Fragile when it stops. There's no lever to pull when the phone goes quiet.
🕳️
Warm sellers fall through the cracks.
You had a great conversation. You meant to follow up. Six months later they listed with someone else.
📆
Follow-up is inconsistent.
Some sellers get called every month. Others disappear after the first touchpoint. There's no structure keeping you present.
🔄
Your pipeline resets every 90 days.
Deals close and the cupboard is bare again. There's no long-term pipeline building up in the background while you work today's deals.
You don't know where your next listing is coming from.
That uncertainty is the most expensive thing in your brokerage. Predictable listing volume requires a system — not harder work or more networking. GridflowOS is that system.
How It Works

Structured pipeline.
Disciplined follow-up. Clear visibility.

GridflowOS gives you the infrastructure to run a brokerage on structure instead of memory — organized around seller readiness, not arbitrary CRM stages.

📡

Pipeline Organized by Seller Readiness

Every contact is categorized by where they are in the decision process — so your next action is always clear and no warm seller sits in a dead stage.

🌱

Automated Nurturing and Disciplined Follow-Up

Pre-built sequences stay present with sellers who are 12–24 months from being ready — automatically, without requiring you to remember who to call each week.

📋

Clear Visibility Into Your Future Income

A visual pipeline across four stages — Contacted, Nurturing, Qualified, and LOI — so you can see your listing volume building up before it closes, not after.

📄

One-Click CIM Assembly for Faster Listing Prep

When a seller qualifies, generate a professional CIM directly from your pipeline data. No reformatting, no starting from scratch — the package is ready in minutes.

🔔

Simple Listing Distribution Workflow

Publish listings to your website and BizBuySell in one action — no manual re-entry, no copy-paste between systems. Listings go live while you stay focused on sellers.

Deal Grid Pipeline — Active View
Contacted
Nurturing
Qualified
LOI
Closed
Apex Roofing Co.
Columbus, OH
New
Ohio HVAC Services
8 mo. relationship
Warm
Greenway Mechanical
$1.0M EBITDA
CIM Ready
Maplewood Salon & Spa
LOI Signed
Active
Westlake Auto Glass
$1.4M · Oct 2025
✓ Done
Lakeside Auto Repair
Dayton, OH
New
Peak Plumbing
14 mo. cultivation
Re-engaged
Peak Plumbing — Readiness Score
Owner: R. Callahan · 14 months 74% Ready
CIM & Listings

From deal data to market
in minutes, not days.

Once a deal is qualified, GridflowOS generates your CIM and publishes your listing to your website and BizBuySell — all from data you've already entered.

Auto-generate a professional CIM from your deal record

No more building CIMs from scratch in Word. GridflowOS pulls the financial data, business description, and deal terms you've already logged — and outputs a branded, ready-to-send CIM in one click.

1

Deal reaches "Qualified" stage

Once a seller is qualified — financials collected, valuation range set, motivation confirmed — the CIM generator unlocks on the deal record.

2

GridflowOS auto-fills from your deal data

Revenue, EBITDA, asking price, business description, location, reason for sale, and growth opportunities are pulled directly from fields you've already filled in — no re-entry.

3

Review, edit, and export as PDF

Preview the generated CIM inside GridflowOS. Make any edits, add attachments, then export as a branded PDF — ready to send to qualified buyers or your buyer list.

4

Track who opened it

GridflowOS tracks exactly which buyers opened the CIM, how many times, and when. Follow-up sequences fire automatically when a buyer engages — no manual work needed.

Generated CIM Preview
Greenway_Mechanical_CIM_Draft.pdf
Pinnacle Business Advisors
CONFIDENTIAL
Greenway Mechanical
Confidential Information Memorandum · Prepared by Pinnacle Business Advisors
Asking Price
$5.0M
Revenue (TTM)
$4.1M
EBITDA
$1.0M
Business TypeHVAC & Mechanical Services
LocationNashville, TN (Metro)
Years in Operation10 Years
Employees (FTE)22 FTE
Reason for SaleRetirement / Succession Planning
Revenue (TTM)$4,100,000
Adj. EBITDA$1,025,000
EBITDA Margin25.0%
Valuation Multiple4.9x EBITDA
Greenway Mechanical is a profitable HVAC and mechanical services company with a 10-year operating history in the Nashville metropolitan market. The business serves residential and light commercial customers across a 3-county service area, with a mix of recurring maintenance agreements, seasonal tune-ups, and new system installations. With 22 technicians and office staff and strong online reputation, the company generates consistent, recurring revenue with minimal owner involvement. The founding owner is approaching retirement and seeks a qualified buyer committed to maintaining service quality and staff continuity.

Push your listing live in one click

Select your publishing destinations and hit Publish. GridflowOS formats your deal data for each platform and syncs it live — no copy-paste, no re-login, no duplicate work.

Greenway Mechanical — Publish Listing
Auto-filled
Profitable HVAC & Mechanical Services — Nashville, TN AUTO
$5,000,000 AUTO
$4,100,000 AUTO
$1,025,000 AUTO
Home Services — HVAC AUTO
🌐
Your Website
🏪
BizBuySell
📧
Buyer Email List
🚀 Publish Listing Now
Your Website — Live Listing Card
🔧
HVAC & Services · Tennessee
Profitable HVAC & Mechanical Services — Nashville, TN
📍 Nashville, TN Metro · 10 Years Operating
$5.0M
Asking
$4.1M
Revenue
$1.0M
EBITDA
4.9x
Multiple
BizBuySell — Synced Listing
BizBuySell
● LIVE
Profitable HVAC & Mechanical Services — Nashville, TN
📍 Nashville, TN · Home Services
Asking Price
$5,000,000
Cash Flow
$1,025,000
Gross Revenue
$4,100,000
Employees
22 FTE
Established HVAC & mechanical services company in Nashville metro. 10 years in operation. Recurring maintenance contracts, residential & light commercial. Retirement-motivated seller. Financials available under NDA.
Integrations

Connected to the tools
brokers already use.

GridflowOS connects natively with BizBuySell and your existing website — and includes built-in automation for cultivation, CIM delivery, and buyer follow-up.

GridflowOS Automation

Built-in Workflows

GridflowOS includes a powerful automation engine for CRM, sequences, and pipeline workflows — designed specifically for how business brokers build relationships and close deals.

Full CRM + pipeline automation underneath every deal record
Email/SMS cultivation sequences with open and click tracking
Automated CIM delivery with buyer engagement analytics
Workflow triggers when sellers open emails or hit readiness thresholds
Multi-user sub-accounts if you run a broker team or network

BizBuySell

Listing Marketplace

Push listings directly to BizBuySell from your GridflowOS deal record — no separate login, no copy-paste. Listings sync automatically and update when you change deal data.

One-click publish to BizBuySell from the deal record
Auto-formats title, price, revenue, cash flow, and category
Buyer inquiries from BizBuySell route back into your GridflowOS pipeline
Update asking price or description — syncs immediately to the live listing
Track inbound BizBuySell leads alongside your off-market sellers

Your Website

Listings & Lead Capture

Instantly add listings to your broker website without touching code. Each listing gets its own page with an NDA request form that feeds directly into your GridflowOS pipeline.

Auto-publishes a deal page to your GridflowOS-hosted site
Listing page includes NDA gate, financials teaser, and contact form
NDA submissions route directly into your GridflowOS CRM as buyer contacts
Manage live and confidential listings separately
Embed listings widget on any existing broker website
Example: Qualified Deal → CIM → Listed → Buyer Inbound — Full Automation
📋
Deal Qualified
Financials logged, motivation confirmed, valuation set in GridflowOS
📄
CIM Generated
One-click auto-fill from deal record. Review, edit, export PDF
🚀
Listing Published
Pushed live to your website + BizBuySell simultaneously
📥
Buyer Inquiry
NDA request or BizBuySell lead enters your GridflowOS CRM automatically
Automated Follow-up
Email + SMS sequence fires automatically. You get notified. Buyer gets CIM.
How It Works

Built for the full
origination-to-close cycle.

From first contact to signed listing to closed deal — every stage has a defined process, a clear next action, and the tools to execute it.

01

Configure Your Pipeline

Set up your Deal Grid stages and import your prospect list. Every contact gets placed into the right readiness category from day one — no ambiguity about where anyone stands.

02

Set Up Structured Follow-Up

Activate automated follow-up sequences for every seller in your pipeline. Consistent, relevant touchpoints run in the background — keeping you present without requiring manual effort.

03

Move Sellers From Contact to Qualified

When a seller's readiness signals align, move them to Qualified, log financials, and generate your CIM in one action. The listing goes live to your site and BizBuySell immediately.

04

Convert Qualified Conversations Into Signed Listings

Manage LOI, buyer matching, document flow, and close from the same pipeline where the seller relationship started. No context-switching, no lost threads.

Who It's For

Built specifically for
Main Street Business Brokers.

GridflowOS is built for brokers working the $250K–$2M listing range who want predictable deal flow through structured origination — not luck, referrals, or hoping the phone rings.

🏢

Solo & Small-Team Brokers

You're working the $250K–$2M range and want a system that keeps your pipeline moving without adding admin overhead. GridflowOS handles the structure so you handle the relationships.

Working the $250K–$2M Main Street range
Want consistent listing volume, not feast-or-famine
Ready to run on structure instead of memory
📈

Brokers Tired of Competing for Listed Deals

You're done fighting over the 7% of owners already listed. You want to cultivate the larger group who will sell in the next 12–24 months — and be the broker they already trust when they're ready.

Building off-market seller relationships
Want disciplined, systematic follow-up
Ready to stop relying on referrals alone
🔗

Multi-Broker Shops & Networks

Every broker on your team runs the same structured origination process — shared Deal Grid methodology, individual pipelines, and centralized CIM and listing visibility across the office.

Shared origination methodology across all brokers
Centralized listing and CIM visibility
Individual pipelines with team-wide accountability
Platform Demo

See GridflowOS
in Action.

Four short feature walkthroughs — the Deal Grid pipeline, automated seller cultivation, CIM builder, and buyer close management. Watch how the platform works before you commit.

Most brokers compete for the 7% of owners ready to sell today.

That's everyone listed on BizBuySell right now. Every broker sees the same leads, makes the same calls, and fights for the same razor-thin margins on the same overexposed deals.

GridflowOS is built around a different approach: owning the 63% of owners who will sell in the next 12–24 months — before they raise their hand, before they call anyone else.

Watch the four feature demos below to see exactly how GridflowOS makes this possible — from first contact to signed listing.

▶  Watch the Platform Demo →
The Seller Universe — Where Brokers Win or Lose
🔥 Actively Looking to Sell 7%
Listed on BizBuySell. Being called by 10 other brokers. Margins are razor-thin.
✦ Open Under the Right Conditions 63%
Not ready today — but retirement is approaching, the PE calls are starting, and they'd sell to the right person. This is the Deal Flow Grid.
⛔ Not Interested 30%
Succession plan in place, family transfer, or firm no. Remove from pipeline.
The Grid Method Insight
The broker who owns the 63% owns the market. GridflowOS is built to help you cultivate, track, and convert that majority — before any other broker even knows they're in play.
Four Feature Demos — ~10 Minutes Total
Each demo covers a core platform feature. Subscribers also get access to DealGrid Academy — guided platform setup included with every plan. Most brokers are live in under an hour.
Demo 01
📊
The Deal Grid Pipeline
How every seller relationship is organized by readiness stage
Four readiness stages: Contacted → Nurturing → Qualified → LOI
At-a-glance pipeline visibility across all active relationships
Deal notes and next-action tracking per contact
Readiness scoring based on engagement and time in stage
▶  Watch Demo →
Demo 02
🌱
Seller Cultivation & Follow-Up
Automated sequences that keep you present across months
Automated follow-up sequences triggered by pipeline stage
Time-in-stage alerts for re-engagement before leads go cold
Full relationship timeline — every call, email, and note logged
12–24 month nurture logic built for Main Street deal timelines
▶  Watch Demo →
Demo 03
📄
CIM Builder & Listing Publisher
From seller data to polished CIM and published listing in minutes
Automated CIM generation from seller profile and deal notes
Branded listing templates with your brokerage identity
One-click syndication to connected buyer networks
Listing status and buyer inquiry tracking
▶  Watch Demo →
Demo 04
🤝
Buyer Pipeline & Close Management
Track buyers, manage offers, and walk every deal to close
Structured buyer pipeline: Inquiry → Vetted → NDA → LOI → Close
Offer and LOI tracking with version history
Due diligence milestone tracking with deal health visibility
Close coordination: title, bill of sale, training period, non-compete
▶  Watch Demo →
What Changes

What Changes After You
Implement GridflowOS

Not overnight. Not magically. But systematically — over 90 days of structured origination and disciplined follow-up.

You always know who needs follow-up.
Your pipeline tells you exactly who to contact today and what to say — no more relying on memory or sticky notes.
Warm sellers don't disappear.
Automated sequences keep you present with every seller in your pipeline — whether they're 3 weeks or 18 months from being ready.
You can see your future listing pipeline at a glance.
Qualified sellers building up in your pipeline are tomorrow's listings. You see them coming instead of scrambling when closings dry up.
Your brokerage runs on structure instead of memory.
Every deal, every seller, every follow-up is logged and tracked. Nothing depends on you remembering to do it.
Listing volume becomes more consistent.
Referrals still come in — but they're not the only thing keeping your business alive. The pipeline you've built starts producing on its own schedule.
Ready to build predictable listing volume?
Pricing

Simple, broker-first pricing.

No setup fee. No engagement fee. No onboarding cost. Just your monthly subscription — and everything you need to get running is included from day one.

Monthly
Annual Save 15%
🚫
No setup or engagement fee Pay nothing to get started. Your first charge is your first month — nothing more.
🎓
DealGrid Academy included — free Every plan includes complimentary access to DealGrid Academy — guided platform setup and deal sourcing training, taught by our community of featured M&A professionals.
🕐
Integrate at your own pace No forced onboarding timeline. Set up your pipeline, import your contacts, and learn the system on your schedule.
Basic
$ 299 /mo
Billed monthly  ·  $3,588/year

For solo brokers or 1–2 person teams getting systematic about their pipeline.

👤
2 users included $39/month per additional user
Deal pipeline management
Buyer & seller CRM
NDA tracking
Email templates + light automation
CIM generator
BizBuySell listing sync
Website listing publisher
Basic reporting
Get Started →
Best Value
Pro
$ 1,199 /mo
Billed monthly  ·  $14,388/year

For 10+ brokers or multi-office operations. Unlimited users, advanced analytics, and white label.

🏢
Unlimited users included No per-seat fees, ever
Everything in Team, plus:
Unlimited users
Advanced analytics + forecasting
API access
Priority support
Custom workflows
Optional white label
Talk to Sales →
🎓
DealGrid Academy is included with every plan — free.

Every GridflowOS subscription includes complimentary access to DealGrid Academy — platform setup, the Deal Grid method, and real-world sourcing strategy, taught by a curated community of featured M&A professionals. Get configured before your first pipeline stage, or learn alongside it. No boot camp. No coach required. No extra charge.

Join DealGrid Academy →
Outreach Add-Ons

Turn Your CRM Into a
Deal Flow Engine.

Most broker CRMs manage deals. Ours helps you create them. The platform gives you everything you need to manage buyers, sellers, listings, NDAs, and deal stages. Add cold email and LinkedIn outbound directly inside your system — no duct tape, no third-party chaos, no marketing agency dependency. Just structured, measurable deal flow.

📧
Add-On
Cold Email Engine
Designed specifically for business brokers targeting off-market sellers. Predictable seller conversations without relying on referrals.
Includes
Dedicated sending domain setup
Broker-specific sequence templates
Automated follow-up logic
CRM syncing
Deliverability optimization framework
Performance dashboard
$399 / domain / mo
$999 for 3-domain bundle
Add Cold Email →
💼
Add-On
LinkedIn Outbound Engine
Target business owners directly through structured LinkedIn outreach. Built for brokers working mid-market or industry vertical niches.
Includes
Profile positioning guidance
Outreach messaging templates
Automated connection & follow-up sequences
CRM integration
Performance tracking
$499 / seat / mo
$1,299 for up to 3 seats
Add LinkedIn →
🔧
Why Outreach Is Separate

Your CRM manages relationships. Outreach creates them.

Not every broker needs outbound infrastructure. Those who do should only pay for it if they use it. That's why we keep pricing modular.

No forced bundles
No hidden setup fees
No artificial lock-ins
📐
The Math Is Simple

One additional listing per quarter covers the cost of outreach for the entire year.

One additional closed deal can cover your CRM for years.

The question is whether you want to rely on referrals — or build a repeatable system.

Two ways to get started.

Take 10 minutes to see the platform in action — or jump straight to pricing if you're ready.

GridflowOS
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Team Plan
$599/month · billed monthly


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